Has anyone wondered what will happen to the BarackObama Twitter feed now that the election is over? How about his Facebook page? All these social networks and blogging tools were of great use in the campaign, in getting votes and contributions. But now that he has won and is moving on to the task of governing, will his administration continue to use these services, and if so, how? Given how innovative they have been with social networks so far, I can’t imagine that they would just stop. Barack Obama has over 125,000 followers on Twitter, and that number is likely to only increase if he continues to use Twitter as President-Elect and President.
So, will the next White House Press Secretary or Communications Director have to blog, tweet, make Youtube videos, and post photos to Facebook? The Bush administration never bothered much with this stuff, but Obama has already set up a new transition-and-beyond website in the style of barackobama.com: www.change.gov. An ambitious url if I ever heard one. We are in the early days yet, but this seems to indicate that the Obama administration plans to be just as involved with online and social media as the Obama campaign was.
Obama has a different job now that he is President-elect. Before he had to inspire people to help his campaign and vote for him. Now he has to inspire people to help their country and make real sacrifices. Bush was never willing to ask that of Americas. Bush would have never asked people to drive less, turn off the lights when they leave a room, not buy SUVs. It just wasn’t in his ideology. Obama however, he can and, I think, will. He has the charisma and gravitas to ask Americans to sacrifice, to take responsibility, to do for their country and world instead of themselves. It will take all these things to overcome the confluence of crises facing the world: food, energy, financial, climate.
Change.gov has already started to do this. There is a section along the top called “America Serves”:
The Obama Administration will call on Americans to serve in order to meet the nation’s challenges. President-Elect Obama will expand national service programs like AmeriCorps and Peace Corps and will create a new Classroom Corps to help teachers in underserved schools, as well as a new Health Corps, Clean Energy Corps, and Veterans Corps. Obama will call on citizens of all ages to serve America, by developing a plan to require 50 hours of community service in middle school and high school and 100 hours of community service in college every year. Obama will encourage retiring Americans to serve by improving programs available for individuals over age 55, while at the same time promoting youth programs such as Youth Build and Head Start.
So Obama is calling on Americans to give of their time and selves to improve their communities and world. It will not be a simple task, but as strange as it may seem, Twitter and Youtube are ways to do that. Because this is where the young direct their attention, and it is the young that will be most willing to answer this call. Already I can feel it, tugging at me. I tried to be cynical, to remember that politics is a game, and often a petty game at that. But as I listened to Obama’s victory speech the other day and my eyes welled up, I decided that I wanted to be a part of the movement that, hopefully, will turn their desire to change into the impetus to make it happen.
I’m following your Twitter feed, Mr. President. Send me.